Story
The road to the first batch: Matcha Latcha's open logbook
An open logbook: choosing a supplier in Uji, testing samples, registering the trademark, domain drama, and the switch to a subscription model. Updated as we go.
Read more →Latcha Blog
Latcha Stories – guides, recipes and matcha facts, in plain English.
Preparation
Matcha latte recipe: hot and iced, exact ratios and café mistakes
The recipe for a perfect matcha latte at home: exact matcha, water and milk ratios, hot and iced versions, which milk froths best and why most cafés get matcha lattes wrong.
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How to prepare matcha: a beginner's guide (whisk optional)
How to make matcha at home step by step: the right water temperature, dosage, whisking with a chasen, plus tricks that need no tools. And the most common mistakes that ruin the taste.
Read more →Basics
Why every matcha harvest tastes (slightly) different
Matcha is an agricultural product: weather, terroir and vintage change the taste of every harvest – just like wine. Why industrial blends always taste the same, and why we don't hide harvest variation.
Read more →Energy
Matcha vs coffee: caffeine, energy and effects compared
Matcha and espresso contain similar amounts of caffeine (~60–70 mg per serving). The difference is the energy curve: L-theanine in matcha smooths the rise and the landing – no jitters, no crash.
Read more →Buying
How much does quality matcha cost? An honest price guide
Matcha prices range from a few euros in the supermarket to 40+ € for 30 g of ceremonial grade. What makes up the price, why cheap matcha ends up expensive, and how to count cost per serving.
Read more →Basics
What is matcha? The complete guide to Japan's green wonder
Matcha is finely ground, shade-grown green tea from Japan that you drink whole – not as an infusion. What ceremonial grade means, how matcha tastes and how to spot quality.
Read more →Subscription · first tin risk-free
Find your Latcha Flow
Three questions, one minute. We'll tell you how much matcha you actually go through and how often it should arrive. The shop opens in winter 2026 – for now we're finding out who wants what.